Behind the Rail
Stories for stylists. On clients, clothes, creative work and building a better business.
Latest Stories
Business
3 Oct 2026
BEYOND THE PDF: WHY STATIC LOOK-BOOKS ARE KILLING YOUR CLIENT EXPERIENCE.
There is a moment familiar to every personal stylist that rarely gets talked about. It happens about three weeks after a session. You spent hours cura…
Styling
21 Sept 2026
YOU CAN HAVE MY CONTACT
There is a strange, unspoken protocol that governs the styling industry. You create a relationship with a great retailer and immediately clutch their …
Business
20 Sept 2026
WHY DON'T STYLISTS TALK TO OTHER STYLISTS?
One thing I keep noticing whenever I speak to other stylists is how isolated many of us feel. It’s an interesting thing, because styling can be such a…
Business
20 Sept 2026
WHY ARE STYLISTS STILL TAKING JANUARY AND AUGUST OFF?
Photo by Medium Rare on Unsplash There are certain things personal stylists seem to have collectively agreed upon, January is quiet, August is quiet. …
Business
20 Sept 2026
FUTURE PROOF YOUR STYLING BUSINESS BEFORE YOU NEED TO...
Image by Sincerely Media There is a slightly dangerous moment in business when everything is working. Your clients are happy, your diary is reasonably…
Business
20 Sept 2026
YOU DON'T HAVE TO FIND EVERY CLIENT YOURSELF
Building a personal styling business requires two very different skills. Styling. Finding people who want to be styled. Most stylists are naturally mu…
Business
20 Sept 2026
YOUR CLIENTS ARE ALREADY DIGITAL. THEIR WARDROBE SHOULD BE TOO.
Your client probably books holidays on their phone, they bank on their phone, they keep their calendar on their phone. They are out there saving resta…
Business
20 Sept 2026
THE BEST CLIENT RELATIONSHIPS DON'T END AT THE APPOINTMENT
Personal styling has historically been built around big moments. The wardrobe overhaul. The new job. The holiday. The wedding. The season change. The …
Business
20 Sept 2026
STOP SELLING HOURS. START SELLING EXPERTISE
One of the strange things about personal styling is that we often talk about it as though the product is time. Two hours in a wardrobe, three hours sh…
Business
20 Sept 2026
THE BUSINESS OF PERSONAL STYLING HAS CHANGED
Personal styling has traditionally been a remarkably analogue business. A client books an appointment. You meet them somewhere. You go through a wardr…
Founder Chat
20 Sept 2026
WHY PERSONAL STYLING NEEDS TO LEAVE THE BUILDING
There is something slightly uncomfortable happening in personal styling. For years, a very successful model has been built around the department store…
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